Marc Jablonski
Head of Business Intelligence at AKA
- Role
- Head of Business Intelligence at AKA US
- Location
- Brooklyn, NY, US
- LinkedIn followers
- 500 followers
About Marc Jablonski
Artist & Business Strategist for the Arts-With over a decade driving ticket sales and audience growth for 150+ Broadway shows, museums, and live experiences, I turn data into strategy, aiding decisions to make commercial clients profitable and support non-profits\' sustainability -I lead analytics, market viability, audience research, media attribution, revenue management, and campaign strategy, partnering with clients and teams to deliver actionable insights and measurable results-I’m a theater artist and composer, writing plays, musicals, and songs, which drives my creative approach to marketing and audience engagement-https://mjablonski.bandcamp.com/album/root-vegetables-ep
Experience
Head of Business Intelligence
Nov 2022 — Present · US
I lead analytics and strategy for 100+ clients across Broadway, museums, and attractions, translating complex data into actionable insights that drive ticket sales, audience growth, and revenue. I manage a team of analysts and data scientists, oversee full-funnel campaign strategy, and support client relationships, including presenting insights, advising on strategy, and contributing to new business pitches.I’ve managed $2.5B+ in ticket revenue, bringing 23M+ people to 100+ Broadway shows, and I optimize ticket pricing, dynamic pricing, and media spend using advanced analytics, marketing mix modeling, and digital performance measurement.I also run our in-house research panel, Show and Tell, designing surveys and conducting qualitative research to understand audience behavior, brand perception, and creative effectiveness. I build dashboards and automate workflows to turn data into clear business decisions that clients can act on.Clients include: The Met Museum, Bloomberg Connects, Stranger Things: The First Shadow, 92NY, Harry Potter and the Cursed Child, The Frick Collection, New York Botanical Garden, LACMA, YMCA, and American Dream.
Education
Muhlenberg College
Bachelor’s Degree, Anthropology, French (minor), art (minor)
The New School
Master of Arts - MA, Anthropology
Skills
- Garageband
- Event Planning
- Music
- Editing
- Imovie
- Research
- Singing
- Event Management
- Microsoft Excel
- Powerpoint
- Writing
- Teamwork
- French
- Microsoft Office
- Acting
- Public Speaking
- Qlab
- Microsoft Word
- Theatre
- Linguistics
- Anthropology
- Photoshop
- Social Media
- Leadership
- Creative Writing
- Social Networking
- Sound Design
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