Marc Carroll

About Marc Carroll

I am a dynamic marketing and management leader with a proven track record of driving business success through innovative, AI-enhanced strategies. My expertise lies in crafting data-driven communication plans and transforming business objectives into high-impact marketing programs that deliver measurable results. With a forward-thinking entrepreneurial mindset, I excel at leading cross-functional teams and managing projects from ideation to execution, consistently achieving world-class outcomes. A highlight of my career includes spearheading IBM\'s Direct Marketing team to elevate the PCD catalog program to global recognition, securing the #2 catalog ranking worldwide by Catalog Age for four consecutive years. I also hold a patent for a pioneering marketing delivery method, showcasing my ability to innovate at the intersection of technology and customer engagement. I specialize in leveraging AI tools, such as Microsoft Copilot for 365 and generative AI, to optimize demand generation, enhance digital marketing strategies, and drive actionable insights through advanced metric analysis. My leadership extends to fostering strategic alliances, designing impactful events, and managing budgets with precision to maximize ROI. With extensive experience in formal corporate environments and post-graduate executive training in leadership development, I bring a blend of strategic vision, technical proficiency, and creative problem-solving to every initiative. Specialties: AI-Driven Marketing Strategies Direct Marketing & Demand Generation Digital Marketing & Metric Analysis Generative AI & Microsoft Copilot for 365 Strategic Marketing Planning Budget & Program Management Alliance & Event Marketing Leadership & Team Development Business Strategy & Innovation

Experience

1. Director, Marketing Strategies & Programs

   KPMG US

   May 2014 — Present

   Concentraiton on a variety of Alliances and thematic ecosystems. • Develop and implement alliance marketing plans with practice and industry marketing campaigns • Build differentiated value propositions and proactively build internal and external relationships to extend the reach of alliance based offerings • Execute joint marketing and communication plans with external alliance partners to leverage partner resources and activities • Implement strategic marketing plans including owning the marketing relationship with a select set of external partners, marketing program development, and management • Partner with other KPMG marketing disciplines to build end-to-end plans • Develop comprehensive annual alliance marketing plans, calendar, and budgetWork(ed) with the following alliances. Microsoft, Oracle, Appian, RSA, CyberArk, MetricStream, SailPoint, Nuix, Okta, One Trust, SAS and Coupa

Education

• Florida International University - College of Business Administration

  MS

• The University of Akron

  EdD

• Florida International University

  BS

Skills

• Analytics
• Product Management
• Thought Leadership
• Solution Selling
• Program Management
• Market Planning
• Sales Operations
• Strategic Partnerships
• Business Development
• Segmentation
• Competitive Analysis
• Public Relations
• Multi-Channel Marketing
• Marketing
• Go-to-Market Strategy
• Training & Development
• Marketing Communications
• Demand Generation
• Business Planning
• Business Strategy
• Entrepreneurship
• Project Management
• Cross-Functional Team Leadership
• Advertising
• Digital Marketing
• Management
• Sales
• B2b
• Metrics
• Public Sector
• Project Planning
• Marketing Communications Planning
• Sales Enablement
• Strategy
• Employee Training
• Marketing Management
• Strategic Planning
• B2b Marketing
• Social Media
• Product Development