Marc Bertrand
Director, Consumer Strategy & Insights @Cronos Group
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WORK HISTORY
Director, Consumer Strategy & Insights @Cronos Group
Toronto, ON, CA
Lead for consumer strategy and insights and trend monitoring/socialization- Consulting directly on brand strategy, portfolio optimization and innovation- Lead the development of consumer, shopper, and product testing
ABOUT MARC BERTRAND
Core Strengths: Strategic Agility, Building Followership, and a Bias for ActionCore Personal Values: Reciprocity and CourageConference Speaker & Panelist- ESOMAR Fusion - Madrid (2019)- Strategy C-Suite Summit - Toronto (2018)Career Highlights:Cronos Group- Global Trendscaping Platform- Rare Cannabinoid Platform Development and Brand Strategy- Spinach and Lord Jones Brand Strategy- Innovation Forecasting Process Formalization- Product Testing and Sensory Platform FormalizationMolson Coors- Molson Masterbrand Re-Positioning & Re-Brand- Coors Slice Brand Development- Creemore Masterbrand Re-Positioning & Re-BrandHuman Branding- McCain Innovation Strategy (Wholesome Portfolio & Breakfast)- Patient Journey & Understanding Work Sessions & Strategy Development (Amgen, Janssen, Celgene, Neurocrine)Nielsen (Consumer Insights)- FedEx CSR Strategy- Campbell’s Innovation Strategy (Snacking Portfolio)- Coca-Coca Breakthrough Innovation (Ignitor Facilitator)
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