Marc Bertelsbeck
Head of Brand & Communication Aral (Bp) @bp
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WORK HISTORY
Head of Brand & Communication Aral (Bp) @bp
Bochum, DE
EDUCATION
Hasso Plattner Institute
Methodology Workshop Attendee , Design Thinking
University of Cambridge
International DIPLOMA, Management (Higher Professional Level)
La Salle High School, Cincinnati
High School Diploma
DDA - Deutsche Direktmarketing Akademie, Düsseldorf
Fachwirt, Direktmarketing
eCornell
Brand Activation - course for professionals, Marketing
SKILLS
ABOUT MARC BERTELSBECK
As Head of Brand & Communication at Aral (BP), I oversee strategic initiatives across brand strategy, marketing communication and digital channels, leveraging 20+ years of expertise in integrated brand marketing and communications. Collaborating with cross-functional teams, my role emphasizes aligning innovative communication strategies with corporate goals to enhance brand equity and customer engagement. Previously, at Ford of Germany and Ford of Europe, I contributed to award-winning campaigns through 360° marketing and innovative content-marketing and media activation. My focus on data-driven decision-making and a collaborative approach combining the strengths of X-functional internal teams and external partners allowed us to shape impactful narratives that resonate with B2C and B2B audiences, helping to reposition the brand.
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