Marc-Andre Menard

VP, Media Planning @Zenith

Toronto, ON, CA

Zenith Canada, part of the Publicis Groupe, is a data-driven media agency. We transform consumer insights into impactful media experiences for top Canadian & International brands through a collaborative team of strategists, planners, analysts, and innovators.Strategic leadership:• Lead the development of audience-driven, performance-focused media strategies that align with business objectives and deliver measurable ROI• Act as a trusted advisor to senior clients, translating their goals into strategic media solutions• Champion strategic planning frameworks to ensure consistency and excellence across accountsClient partnership:• Cultivate trusted, consultative relationships with key client stakeholders by delivering clear, strategic recommendations and actionable insights.• Identify growth opportunities within accounts and contribute to new business development efforts.Team development and management:• Manage and mentor a team of media planners and strategists across multiple business lines, fostering a collaborative and growth-oriented team culture.• Oversee team structure, resource allocation, and workflows to drive operational efficiency and effectiveness.Operational excellence:• Collaborate with cross-functional teams (e.g, investment, digital, analytics, content, and performance) to deliver integrated, data-driven plans.• Oversee campaign execution, optimization, and all media team operations including forecasting, budgeting, and performance reporting.Innovation & Thought Leadership:• Stay ahead of industry trends, emerging platforms, and consumer behavior shifts.• Bring innovative thinking to clients and internal teams, championing test-and-learn strategies and data integration.