Marc Goldstein
Strategic Marketer & Servant Leader | Thought Leadership | Drug Development | Patient-Centric Trials | Enhancing Value by Finding and Telling Great Stories | Product and Service Marketing
- Role
- Executive Director Marketing - Clinical Solutions at Precision For Medicine
- Location
- Carmel, IN, US
- LinkedIn followers
- 500 followers
About Marc Goldstein
Strategic marketing leader with 20+ years of experience in the life sciences and clinical trials industry (process automation, CRO & Central Laboratories). Skilled in crafting compelling value propositions to drive B2B engagement and revenue. Proven track record in brand management, product launches, omni-channel marketing, and competitive intelligence. Passionate about developing talent and fostering a culture of excellence. Adept at collaborating with medical, scientific, technical and creative teams to generate growth strategies that activate sales teams and deliver measurable results. What do I do? Focused on the life sciences/clinical trials/CRO industry, I build stories about how we can anticipate and solve problems in clinical development, creating compelling value propositions and innovative marketing strategies to drive business growth. My expertise lies in:Heightening the impact of traditional sales channelsBoosting engagement through social mediaCultivating innovative digital platforms to deliver powerful messaging My journey I think of myself as a non-traditional marketer. Coming from an academic background, I left the lab in favor of specialist roles that let me connect equipment, software and chemistry solutions with client life science research needs to solve problems in both industry and academia. This in turn led to team leadership roles and eventually a transition into both product and service marketing. This shift allowed me to influence product and service design while driving product positioning and differentiation efforts. Solving problems in new ways is more than just what I do; it is the core of who I am. My path includes nearly thirty years in the life science industry, with the last two decades being dedicated marketing roles in drug development services (CRO and Central Laboratories) and laboratory automation. The history I bring gives me the context to interact with clinical, therapeutic, and scientific leaders and decision makers. My Academic Background My academic foundation, including a B.A. from Johns Hopkins University and a Ph.D. in Microbiology from UC Davis, provided me with a strong scientific background. I\'ve spent years delving into the intricacies of molecular biology, biochemistry, biophysics and immunology. However, my true passion lies at the intersection of science and creativity, where I\'ve found a fulfilling career in marketing.
Experience
Executive Director Marketing - Clinical Solutions
Feb 2025 — Present · Carmel, IN, US
Work with business leaders to establish the marketing strategy for the Precision for Medicine, Clinical Solutions Team• Lead the development and implementation of campaigns and tactics • Lead development of an annual marketing plan and manage implementation of tactics, timelines and budgets • Develop and execute project plans for all aspects of marketing plan
Education
The Johns Hopkins University
Bachelor of Arts - B.A., Biology
Gilman School
Diploma, Elementary through High School
1976 — 1985
University of California, Davis
Post-Doc, Plant Biology / Molecular Biology
1994 — 1995
University of California, Davis
Ph.D., Microbiology
1989 — 1993
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