Mara Weinraub
Editorial Director of Groceries & Shopping @Apartment Therapy Media
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WORK HISTORY
Editorial Director of Groceries & Shopping @Apartment Therapy Media
Collaborates with the Editor-in-Chief and Executive Editor on overall editorial strategy, monthly goals, and daily editorial calendar across Groceries and Shopping coverage• Manages a team of two editors and dozens of freelancers, overseeing the production of 90+ pieces of content monthly• Oversee three consecutive years of growth, including a 60% year-over-year traffic increase in 2022, 38% in 2023, and 34% in 2024• Pitch, edit, write, assign, and publish SEO-focused content based on keyword opportunities, including hands-on product taste test, resulting in a 127% year-over-year increase in 2024• Organize, develop, and produce the annual Grocery Essentials awards, enhancing brand awareness, establishing authority in the industry, and earning the most revenue • Researched, developed, and launched The Weekly Checkout, The Kitchn’s first-ever dedicated grocery newsletter• Partner with Growth team to create a four-pronged Groceries social media strategy, leading to record engagement across Instagram and TikTok•Promoted twice in 3.5 years
EDUCATION
Brainco - The Minneapolis School of Advertising...
Copywriting
Boston University
Bachelor of Science (B.S.)
SKILLS
ABOUT MARA WEINRAUB
Mara is the Director of Groceries & Shopping at The Kitchn with 15+ years of experience in pitching, writing, and editing producing relevant and engaging stories. Formerly, she was a senior editor at Hearst Magazines, where she oversaw the record-shattering growth of all food and drink related branded and custom content across digital media. Her writing has also been featured in Bon Appétit, Real Simple, SAVEUR, Taste, Food52, and Edible Long Island. Prior to her career in journalism, Mara created successful campaigns at some of the most prominent New York City ad agencies for BMW, Baskin Robbins, Capital One, and Wendy’s, among other CPG, health, tech, financial, and retail clients.View a selection of her work at maraweinraub.com.
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