Marat Gaziev

About Marat Gaziev

Strategic leader with over 15 years of experience in driving user acquisition and organic growth. Holds an MBA from Kelley School of Business, specializing in innovative digital strategy and data-driven decision-making. Highly adept in leveraging advanced analytics to optimize digital experiences and site performance. Proven track record in leading cross-functional teams to deliver consumer-centric digital solutions and enhance user experiences for high-profile brands. Recognized for expertise in integrating digital strategy with overall business objectives, fostering organizational growth, and leading teams towards achieving cutting-edge digital transformation goals.

Experience

1. Vice President, Seo & Geo Aio

   IGN Entertainment

   Apr 2024 — Present · Austin, TX, US

   IGN Entertainment is one of the leading media companies focused on video games and entertainment. IGN reaches more than 229 million monthly users around the world, and is followed by more than 18 million subscribers on YouTube and 44 million users on social platforms.I lead SEO & Generative Engine Optimization (GEO/AIO) for IGN Entertainment, helping our portfolio win in both traditional search and emerging AI-driven discovery (AI Overviews, AI Mode, and LLM-citation ecosystems) at global scale.A major focus of my role has been building and scaling an internal AIO/GEO optimization platform that operationalizes modern search strategy inside editorial, product, and engineering workflows.Highlights- Built and scaled an internal AIO/GEO optimization suite of tools that translates semantic search theory into repeatable publishing workflows (and measurable outcomes)- Partnered with Product & Engineering to embed AIO/GEO workflows directly into our CMS, driving adoption by reducing friction for editors and stakeholders- Developed systems for semantic relevance scoring, entity/topic coverage auditing, query-intent modeling, and content gap extraction to improve authority and retrieval performance- Established the GEO operating model (strategy, prioritization, governance, and training) to align Editorial, SEO, Product, and Engineering on what “AI visibility” means and how to grow it- Built measurement and experimentation frameworks to quantify impact across classic SEO metrics and emerging AI surfaces (dashboards, controlled tests, causal analyses).Core areas: GEO / AIO, Technical SEO, semantic search & embeddings, experimentation, product-led growth, analytics (SQL/Python/BigQuery), and editorial workflow design.

Education

• Indiana University - Kelley School of Business

  Master of Business Administration, Business Analytics

  2021 — 2023

Skills

• Social Media Marketing
• Microsoft Excel
• Web Analytics
• Integrated Marketing
• Content Management Systems (Cms)
• Strategy
• E-Commerce
• Google Analytics
• Link Building
• Online Lead Generation
• Digital Marketing
• Search Engine Optimization (SEO)
• Online Reputation Management
• Blogging
• Lead Generation
• React.js
• Information Architecture
• Web Development
• SEO
• Wordpress
• Search Advertising
• Inbound Marketing
• Social Media
• Internet Strategy
• Landing Page Optimization
• User Experience
• Content Strategy
• A/B Testing
• Marketing Strategy
• Marketing
• Google Adwords
• Copywriting
• SEO Copywriting
• Ppc
• Content Management
• Mobile Marketing
• Web Project Management
• Keyword Research
• Advertising
• Organic Search