Mara Pylypiv

SEO & Content Strategist & Consultant | Data, Web & User Experience Analyst

Role: Senior Seo Consultant & Strategist at Wordiate Solutions Llc
Location: Appleton, WI, US
LinkedIn followers: 500 followers

About Mara Pylypiv

I’m an SEO and content strategy consultant with a background in UX writing, data analysis, media, and editorial content. I specialize in helping e-commerce and content-driven brands increase their organic visibility through SEO strategy, technical execution, and clean, user-focused writing.Currently leading SEO efforts for Woodcraft, I manage the full pipeline from keyword research and content optimization to reporting and technical SEO collaboration. I work cross-functionally to ensure content performs well in search while staying intuitive and accessible for users.With experience in tools like SEMrush, Google Analytics, and Search Console, I turn data into actionable insights that support sustainable growth. Whether it\'s auditing product pages, developing backlink strategies, or fine-tuning UX copy, I bring clarity, consistency, and measurable impact.Let’s connect if you’re looking for someone who blends content expertise with SEO precision.SPECIALTIES: Data & Website Reporting and Analysis • User Experience and Analysis • SEO Analysis & Copywriting • Content Management • Creative Copywriter, Proofreader, and Editor • Process and Standardization Development • Passion for Teaching, Training, and Mentoring • Product Photography and CopywritingPLATFORMS/SYSTEMS: TapClicks, Ektron, Magento, Salesforce, WordPress, Shopify, Square, Jot Jar, CrazyEgg, SEMrush, Seller & Vendor Central, Google Analytics, GTM, Other Etailers, and Various PIM\'s

Experience

Senior Seo Consultant & Strategist
Wordiate Solutions Llc
Jan 2025 — Present
Full time consultant for Woodcraft- Delivered 6% YoY growth in 2025 organic sessions, maintaining upward momentum through major search algorithm shifts- Increased organic revenue 42% YoY, by prioritizing high-intent product and category optimization and improving conversion efficiency- Improved organic conversion rate by 32%, demonstrating higher traffic quality and stronger purchase intent- Expanded organic visibility with 46% growth in impressions, reflecting broader keyword coverage and sustained ranking gains during major Google and AI search changes in 2025

Education

Alverno College
Bachelor of Art, English
2002 — 2006
University of Wisconsin-La Crosse
Graduate Certificate Program, Digital Marketing Analytics

Skills

Copywriting
Web Content Management
Newsletters
Optimization
Web Content
Blogging
Html
Public Speaking
Content Management
Social Media
Creative Writing
Marketing Communications
Facebook
Illustrator
Copy Editing
Marketing
Social Networking
Web Content Writing
Problem Solving
Online Marketing
Search Engine Optimization (SEO)
Image Editing
Website Merchandising
Web Analytics
Writing
Channel Sales
SEO
Photo Shoot Production
Freelance Writing
E-Commerce
E-Commerce SEO
Proofreading

Contact information

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Current company

REACH! Asian & Asian Diaspora Retention & Recruitment Center

20 employees · Founded 1994 · Berkeley, California, United States

REACH! is the Asian/Pacific Islander Recruitment and Retention Center at the University of California, Berkeley. In 1994, REACH! began with a handful of committed folks, as a program under the Asian Student Union (ASU) at UC Berkeley to target “Asian Pacific American, high school students, especially those who are underrepresented, low-income, and non-college tracked”. Its goals were two-fold: 1) promoting higher education as an attainable goal and 2) empowering students through “building ethnic pride and programs that foster community activism and support APA youth culture”. As REACH! grew organizationally, the vision and purpose of REACH! grew with it. While the mission remained, “the service and empowerment of recent immigrant and urban Asian Pacific Americans living in at-risk life situations,” we added on that “Our goal is to promote higher education as a means to empower ourselves and improve the economic and social conditions facing our communities.” We saw that REACH! had a unique role on campus and in the API community at large, because REACH! was not just going to increase the numbers of underrepresented Asians at Berkeley but REACH! would be a training ground for future educators, activists, and leaders who would address society’s injustices through their life’s work. Thus, we created programs to raise political awareness, build coalitions, develop youth leaders, and build leadership in ourselves. Each year, programs have been refined and recreated by (insanely) dedicated and intelligent coordinators, who look for a better way to do things. However, our single most important legacy is the steady stream of community leaders we have and will produce. REACH! Mission Statement: "Committed to the service, empowerment, and mobilization of immigrant, refugee, and underserved Asian/Pacific Islanders by promoting higher education to empower ourselves and challenge the economic and social inequalities facing our communities" Educate, Empower, Change.

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About Mara Pylypiv

Experience

Senior Seo Consultant & Strategist

Education

Alverno College

University of Wisconsin-La Crosse

Skills

Find verified contacts for anyone on LinkedIn