Maranatha Hay

Director of Communication @Washington State Department of Health

Seattle, WA, US

I provided strategic leadership while facing unprecedented public health challenges such as the worldwide Covid-19 pandemic, Roe V. Wade overturning, nationwide infant formula shortage crisis, and the Mpox outbreak. • I drove and implemented major change initiatives, such as organization changes to align with communication agency best practices, agency rebranding and logo redesign, transition from written communications to visual communications by building an internal video team, and a website overhaul. • I created a targeted campaign strategy to address minority health inequities in Washington State. • within one year, I led organic media placement with value of $2.1M in 27 national outlets including The New York Times, The Washington Post, USA Today, The Wall Street Journal, Meet the Press, NPR, CNN, PBS NewsHour. • I created, drafted, and allocated resources for the following agency priorities for 2022, addressing mis/disinformation with media literacy on social media, equitable data visualization and storytelling for general audiences, and strategic storytelling for diverse audiences.

Southern Adventist University

Bachelor of Arts - BA