Mara McMahon

About Mara McMahon

I turn complex technologies into movements that scale.Over my career, I’ve helped emerging technologies—blockchain, cloud, and AI—cross the gap from innovation to adoption. Whether it’s building go-to-market strategies, leading global marketing teams, or forging high-value partnerships, I’ve delivered measurable impact for companies at critical inflection points.Highlights:Grew Filecoin adoption by 150% at Protocol Labs through community-driven GTM and ecosystem incentives.Revived and rebuilt a deprioritized segment at SolidFire, creating new GTM playbooks and ABM campaigns that displaced competitors at AT & T and Comcast—helping lead to a $870M acquisition by NetApp.Co-founded DeStor, closing the largest Filecoin enterprise deal in history and creating a $3M partner-led pipeline.Launched Tata Communications’ first public cloud in under a year, securing thousands of customers.My passion is simple: turn breakthrough technology into stories, strategies, and partnerships that create growth—for developers, businesses, and entire ecosystems. I thrive at the intersection of vision and execution, where bold ideas meet measurable outcomes.If you’re looking to connect around Web3, ecosystem growth, partnerships, or GTM leadership, let’s talk.

Experience

1. Principal Ww Virtualization & Growth Solutions Leader

   NetApp

   Nov 2025 — Present · Asbury Park, NJ, US

   Sitting at the nexus of strategy and execution, responsible for bringing together a broad set of NetApp and partner resources including Alliance, ISV and integration partners to credibly connect solutions innovation with customer need, and drive business growth into new market adjacencies.

Education

• American University - Kogod School of Business

  Master of Business Administration - MBA, Marketing

• American University - Kogod School of Business

  MBA, Marketing

  1990 — 1992

• Wittenberg University

  BS, Business

  1985 — 1989

Skills

• Cross-Functional Team Leadership
• Direct Sales
• Business Alliances
• Salesforce.com
• Sales Enablement
• Saas
• Managed Services
• Integration
• Strategy
• Telecommunications
• Cloud Storage
• Start-Ups
• Product Management
• Software as a Service (Saas)
• Business Development
• Storage
• Consulting
• Unified Communications
• Vendor Management
• Mobile Devices
• Solution Selling
• Product Marketing
• Private Cloud
• Pre-Sales
• Team Building
• Management
• Strategic Planning
• P&L Management
• Enterprise Software
• Outsourcing
• Leadership
• Channel Partners
• Data Center
• Cloud Computing
• Go-to-Market Strategy
• Negotiation
• Strategic Partnerships
• Strategic Alliances
• Partner Management
• Staff Management