Maral Proctor
International & Ai Marketing Manager @Techbuyer
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WORK HISTORY
International & Ai Marketing Manager @Techbuyer
Marketing moves fast, and success often comes down to how well you can turn ideas into action. In this role, I focus on using AI to make that process smoother and smarter; helping teams work more efficiently, communicate more clearly, and stay creative under pressure. I also lead end-to-end outbound demand generation campaigns, translating high-level commercial objectives into targeted account and contact lists across EMEA and North America. I work closely with sales teams to refine targeting, improve lead quality, and support pipeline development.
EDUCATION
SUNY New Paltz
Bachelor of Arts (BA), International Business
Northumbria University
Master of Science (MSc), Sport Marketing
ABOUT MARAL PROCTOR
Marketing leader specialising in international growth, AI driven efficiency and sustainability focused strategies that strengthen brand impact and support long term business success.I\'m a dynamic and results-driven International Marketing Manager with over 6 years of experience in B2B marketing. I\'m passionate about crafting and executing innovative marketing strategies that drive business growth, and I thrive on the ever-evolving challenges of the global market.An experienced and highly motivated professional, driven by new ideas and challenges, I strive to make a positive impact on the workplace whether operating as an individual or as part of a team.Having managed international marketing campaigns, I understand the nuances of cultural diversity, regulatory landscapes, and market dynamics. This global perspective has enabled me to tailor strategies that resonate with diverse audiences whilst ensuring alignment with the organisation\'s overall objectives.I thrive on developing innovative solutions to complex marketing challenges. My approach is marked by creativity, adaptability, and a commitment to delivering tangible results.
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