Maral Bal
Global Head of Sales @Crabtree & Evelyn
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WORK HISTORY
Global Head of Sales @Crabtree & Evelyn
Team: 10 Direct & 400+ Total - P&L Management – Rebranding Efforts – Operational Efficiencies Revenue & Profit Growth – Retail Sales and Operations Management – Marketing & PromotionsEarning progressive responsibilities, promotions and a global executive charter, I operated in a turnaround and transformational role, transitioning a retail model to wholesale, eCommerce and liquidation business model. Here, I provide leadership and strategic direction to plan and implement all eCommerce, PR and social marketing strategies.In a highly visible, executive leadership role, I created a well-balanced, diverse, focused team and established retail sales and operations process as the foundation for business success.To increase the impact on target customer, I research, plan and implement new marketing methods and lead special initiatives that create a superior customer experience. Apart from assuming full P&L accountability, I led sales & marketing planning, public relations, social media marketing, hiring & training, retail technology advancement, real estate and retail financial operations. Through a major rebranding effort, I positioned Crabtree & Evelyn as a socially-led, digitally-driven company. With these business transformation efforts, I facilitated lucrative transitions to new markets and created solid internal structures that are both expandable for future growth, and responsive to customer needs. Most importantly, I created customer surprise and delight, conversion to sale, retention and growth.Rebranding impact include: Forecasted outstanding 60% YOY revenue growth | Improved operational efficiencies by 28% Led strategic initiatives, such as implementing a new visual merchandising plan, controlling inventory, etc. Developed direct to consumer brand across multiple channels of expansion in both ecommerce and retail marketplaces.
EDUCATION
Dale Carnegie Training
Public Speaking and Effective Communication Skills
ABOUT MARAL BAL
Combining advanced business turnaround acumen along with organizational restructuring, rebranding and change management abilities, I display expertise in managing retail sales and operations for multi-million dollar organizations. Furthermore, I assume full accountability of P&L along with sales and marketing functions to position the organization on a competitive edge.Through ROI-focused eCommerce, PR and social marketing strategies, I lead new ways to enhance the multi-site retail operations, thus boosting customer experience, enabling revenue/profit growth and saving costs. Furthermore, I drive an optimal brand experience through planning, implementing and managing special initiatives and events.Equipped with a solid business insight and an ability to ascertain and analyze needs, I forecast goals, performs sales, and envisions new product marketing concepts. Additionally, I demonstrate the ability to motivate staff to maximum productivity and control costs through the most effective uses of manpower and available resources.During challenging times, I have energized retail operations to grow and become increasingly competitive in the global landscapes by instilling viable infrastructure, processes, capabilities, and a culture of continuous improvement. Moreover, I work works side-by-side with senior executives in a dynamic restructuring environment to balance competing priorities, including closely managing retail technology advancement, real estate and retail financial operations.I am credited with establishing and implementing KPIs, systems, procedures and resources to achieve scale that deliver consistency, reliability and quality to C&E’s patients and customers. Within rapidly evolving and transforming environment, I delivered world-class retail experience to the customers through effective retail strategies. Overall, I am a professional with an excellent combination of managerial, executive leadership, human resources management, analytical, interpersonal, organizational and planning skills.SELECTED HIGHLIGHTS: Rebranded CRABTREE & EVELYN projecting YOY growth by 60% and 28% operational efficiency. Implemented new Visual Merchandising to improve shopping experience and ROI. Led strategies for employee engagement, motivation, and wellness programs. Developed and implemented effective branding techniques to improve sales and profit. Reduced employee turnover from 75% to 45%. Saved 10% in overheads by evaluating underperforming and loss making stores and later ensuring proper shut down.
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