Maral Gorginpour

Search Engine Optimization Manager @Keypath Education

Toronto, ON, CA

Enhanced Online Brand Visibility: Directed engaging, shareable content tailored for multiple platforms, increasing search engine rankings through consistent keyword research and targeted content development- SEO and Growth Strategies: Boosted website traffic and domain authority by implementing strategic - SEO techniques, white-hat SEO practices, and comprehensive link-building strategies. Conducted competitor analysis to identify growth opportunities and outperform rivals- Content Management and Team Leadership: Managed a team of content creators to ensure the timely production of high-quality, optimized materials, and collaborated with editorial and marketing teams to drive SEO in content creation and programming- Digital Marketing and Campaigns: Developed integrated digital marketing campaigns aligned with overall business objectives by collaborating with cross-functional teams. Analyzed website analytics to identify growth opportunities and optimize strategies- Technical SEO and User Experience: Improved user experience through comprehensive site audits and meticulous attention to detail. Streamlined website performance by identifying and resolving technical - SEO issues and recommending changes to website architecture, content, and linking- Project Management and Reporting: Led a successful website migration project without loss of rankings or traffic by coordinating closely with developers and ensuring seamless communication- Developed detailed reports on campaign performance using various analytics tools, presenting findings to stakeholders in an easily digestible format.Industry Trends and Adaptation: Regularly monitored industry trends, adapting tactics as needed to maintain a competitive edge in the ever-evolving digital landscape.

Payame Noor University (Distance Education)

Bachelor's degree, Chemical Engineering