Mara Budde

Experience

1. Director of Communications

   Wisconsin Holstein Association

   Dec 2017 — Present

   Part Time, October 2021 to present• Manage the Wisconsin Holstein News, the official publication of the Wisconsin Holstein Association; publish seven issues per year- Maintain an average of 35 percent advertising to editorial ratio across seven issues by forming connections with Registered Holstein breeders and local agricultural businesses- Design custom breeder advertisements to heighten the image of the publication while providing Registered Holstein breeders a high-quality ad to showcase their genetics- Draft editorial as well as additional content for the publication; layout magazine in Adobe InDesign• Develop messaging for digital and print media for a membership of 2,400 adults and juniorsFull Time, December 2017 to October 2021 - includes above• Coordinate the Wisconsin Dairy Show Series for exhibitors of three dairy breeds- Work with the show committee to gain show sponsors to ensure financial success of the series while providing an avenue of promotion for dairy companies- Promote the event to breeders in the Holstein, Red & White and Jersey breeds through digital marketing channels, the Wisconsin Holstein News and word of mouth• Execute planning, promotions and communications, both traditional and digital, for the 2019 National Holstein Convention that saw an attendance of more than breeders and industry personnel across the world

Skills

• Dairy
• Science Communication
• Editing
• Agriculture
• Budgets
• Agribusiness
• Marketing Strategy
• Photography
• Public Relations
• Technical Writing
• Market Analysis
• Marketing
• Social Media
• Dairy Products
• Marketing Communications
• Feature Articles
• Public Speaking
• Advertising
• Strategic Planning
• Newsletters
• Customer Service
• Management
• Graphic Design
• Social Media Marketing