Mara Schteinschraber
Strategic Brand & Marketing Executive | Cross-Functional Collaborator | Team Champion | Business Acumen
- Role
- Chief Marketing Officer at Cygnus Education, Inc
- Location
- Irvine, CA, US
- LinkedIn followers
- 500 followers
About Mara Schteinschraber
Are you looking for a thought partner who can leverage extensive experience in marketing to drive measurable and meaningful results? I\'m passionate about collaborating with organizations to create impactful, data-driven, audience-centric brand and performance marketing programs tailored specifically for public and private higher education institutions. Whether you need in-house support, consulting, or fractional roles, my commitment to delivering tangible outcomes can significantly enhance your initiatives.As a dynamic marketing executive fluent in English and Spanish, I thrive on aligning cross-functional teams to lead complex projects to success. I excel in fostering a culture of curiosity, strategic thinking, and creativity, guided by my passion for asking probing questions that uncover core challenges and opportunities. My relentless curiosity drives me to apply behavioral science principles in marketing strategies, inspiring action and solving intricate challenges.Together, we can elevate your marketing efforts. I am. “.”How can I help you grow? AREAS OF EXPERTISE• Marketing Strategy• Performance Marketing• Brand Management and Growth• Market Research & Analysis • Digital Marketing• Customer Insights• Customer Acquisition & Engagement• Multi-channel Advertising Campaigns• Metrics & Performance Measurement• P&L/Budget Management• Cross-functional Collaboration• Team Building & Mentoring• Creative Direction • Lead Generation• Account & Vendor Management • Contract Negotiation
Experience
Chief Marketing Officer
Mar 2025 — Present
Education
MiniMBA
Mini MBA, Marketing
UC Irvine
Bachelor's degree, Economics
MiniMBA
MiniMBA, Brand Management
Skills
- Customer Insight
- Public Relations
- Interactive Marketing
- Online Advertising
- Video Production
- Brand Awareness
- Mobile Marketing
- Direct Marketing
- Marketing
- Email Marketing
- Multi-Channel Marketing
- Online Lead Generation
- Brand Management
- Cross-Functional Team Leadership
- Content Strategy
- Marketing Strategy
- Creative Direction
- Market Research
- Direct Mail
- Integrated Marketing
- New Media
- Creative Strategy
- Leadership
- Market Planning
- Direct Response Television
- Media Planning
- Brand Development
- Marketing Management
- Digital Media
- Marketing Communications
- Sales
- Team Leadership
- Media Buying
- Strategy
- P&L Management
- Digital Marketing
- Lead Generation
- Direct Response
- Management
- Customer Acquisition
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