Mara Burstyn Kaftani
Account Supervisor @Publicis Groupe
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WORK HISTORY
Account Supervisor @Publicis Groupe
Toronto, ON, CA
Project manage and develop digital campaign strategies from brief through executionLead the development and rollout of integrated campaigns across digital, social, print, and in-store channelsBuild and foster strong relationships with both internal teams and client partnersManage and own multiple national digital campaigns throughout the year, ensuring flawless deliveryMonitor marketing trends, research consumer markets, and analyze competitors’ activities to inform strategyLead client presentations and meetings with senior executives, providing strategic updates and creative recommendationsCollaborate with resourcing to ensure teams are properly staffed for all campaignsManage relationships with production studios, editors, freelancers, and creative partners for social content creationDelegate and assign projects to direct reports, ensuring workloads are balanced and deliverables are metProvide mentorship, feedback, and development opportunities for junior team membersCreate weekly and monthly reports for senior management on client health, risks, and performance metricsManage weekly status calls to keep clients informed on all ongoing and upcoming initiativesTrack overall account activity and results, understanding their impact on the client’s broader business objectivesIdentify and pursue opportunities for growth within existing client partnerships
EDUCATION
Humber College
Advertising and Marketing Communications , Advertising and Marketing
ABOUT MARA BURSTYN KAFTANI
I’m an award-winning marketing professional with over eight years of experience in client services, leading integrated campaigns for some of the world’s most prestigious luxury retail brands. I bring a balance of strategic vision, creative instinct, and operational excellence to every partnership — ensuring work not only performs but elevates the brand experience.As an Account Supervisor, I lead cross-functional teams through complex, high-visibility campaigns, championing collaboration, clarity, and results. I’m known for building strong client relationships rooted in trust and partnership, while guiding teams to deliver thoughtful, beautifully executed work.With a diverse background across industries and cultures, I approach challenges with curiosity and a global perspective. Above all, I’m passionate about inspiring teams, growing brands, and creating work that leaves a lasting impact.
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