Margot Apothaker
GTM & Growth Leader (SLG + PLG) I Positioning + Messaging | Lifecycle + Activation | SMB / Vertical SaaS
- Role
- Head of Growth Gtm (Contract) at Bossworks
- Location
- Philadelphia, PA, US
- LinkedIn followers
- 500 followers
About Margot Apothaker
I’m a product marketing and growth leader with experience building functions and driving growth across SaaS, fintech, and restaurant tech. I’ve led rebrands, launched new products, and built GTM strategies that turn customer insight into adoption and revenue.What sets me apart is curiosity and clarity. I get close to customers, ask the right questions, and make complex things simple and actionable. I thrive in fast-moving environments and do my best work with smart, driven teams who care about building something real.I’m a 0→1 GTM operator who gets hired into high-change environments. I build the foundation fast (positioning, ICP, messaging, acquisition + lifecycle, partner paths), then either scale it or hand it off. I’m now prioritizing a long-term role where I can own growth through build and scale.
Experience
Head of Growth Gtm (Contract)
Dec 2025 — Present
Brought in to build foundational GTM: positioning/ICP, website + messaging, discovery/insights, lifecycle, and partner strategy ahead of Beta → paid scale.
Education
University of Colorado Boulder
Bachelor of Arts, Journalism, Media, Advertising, Globalization, Class and Privilege
2010 — 2010
The Ohio State University Fisher College of Business
Master of Business Administration - MBA
2017 — 2019
Colby College
Bachelor of Arts, American Studies, Women's, Gender, and Sexuality Studies
2007 — 2011
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