Matt Manzella
Digital Innovation & R & d Lead @American Family Insurance
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WORK HISTORY
Digital Innovation & R & d Lead @American Family Insurance
Lead strategy and vision for our digital auto and telematics products across the American Family Enterprise. Responsible for helping to research trends, identify customer pain points and conceptualize, design and test solutions that may lead to new and viable products for American Family. Identify product-market fit and apply principles of Lean Startup to the development of minimum viable products (MVPs), prototypes and pilots. Focus on UBI and telematics marketable products and features, 3rd-party sensor data, semi-autonomous and autonomous vehicles, car sharing, advanced pricing, and customer engagement opportunities that deliver new, viable business offerings to build a sustainable competitive advantage and optimize value for the customer.
EDUCATION
University of Illinois Urbana-Champaign
MBA, Finance
University of Illinois Urbana-Champaign
Bachelor of Arts - BA, Economics
SKILLS
ABOUT MATT MANZELLA
The American Family Insurance auto center of excellence is tasked with delivering value…
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