Manvi Vashishtha
Senior Associate- D2C at Adyogi | FORE\'23- MBA
- Role
- Senior Associate- D2c at AdYogi
- Location
- New Delhi, DL, IN
- LinkedIn followers
- 500 followers
About Manvi Vashishtha
Performance marketing expert with ₹30Cr+ media spend experience annually, gold award-winning consumer insights analysis, and proven success in various industries like- scaled fintech ad spend 300% with 75% ROAS growth.
Experience
Senior Associate- D2c
May 2025 — Present · Gurugram, IN
Responsibilities1. Led client strategy calls and monthly growth levers for accounts in International market for 5+ e-commerce brands like- Forest Essentials (Skincare-Worldwide), Orbit Fitness (Gym Equipment- Australia), House of Indya (Ethnic Apparel-Worldwide), Mulmul (Designer Clothing- UAE, Australia & Singapore), Xplosive AP (Western clothing-UK), and Breeches (Horse Equipments- USA). 2.Designed quarterly scaling roadmaps based on seasonality, historical data, and revenue targets in Domestic Markets for brands like- Centrum (Healthcare), Preeti Mohan (Designer Jewellery), Basanti Kapde or Koffee (Designer Clothing). Initiated \"Store Visits\" campaigns for Basanti Kapde Aur Koffee contributing directly to revenue growth and long-term account expansion.4. Drove data-backed innovation and experimentation, introducing structured test-and-learn frameworks, funnel diagnostics, geo-level scaling models, and landing page insights.5. Architected and scaled performance frameworks across Meta & Google Ads, driving predictable revenue growth and improving blended marketing efficiency.Impact1. Delivered 254% YoY revenue growth for Mulmul UAE via full-funnel paid media strategy during rakhi sale. Achieved highest-ever revenue in House Of Indya International of ₹15X Cr through aggressive product analytics and implementation of product set strategies at category level.3. Improved blended ROAS for Centrum by 130% within 3 months of onboarding.4. Achieved highest revenue of 1.1x Cr during peak festive month (October) and stabilized performance even after external market challenges like USA Tariff Implementation in Basanti Kapde Aur Koffee.
Education
Gargi College, Delhi
Bachelor of Commerce - B.Com
2017 — 2020
Birla Balika Vidyapeeth, BITS, Pilani
Commerce
2015 — 2017
FORE School of Management, New Delhi
PGDM, Marketing
Nanyang Technological University Singapore
Marketing Analytics
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