Manvi
Digital Marketer | WPP | Mindshare | GroupM | Partner Relationship Management
- Role
- Sr Specialist Programmatic at Mindshare Canada
- Location
- New Delhi, DL, IN
- LinkedIn followers
- 500 followers
About Manvi
A Digital and Content marketing professional with the passion for creating relatable…
Experience
Sr Specialist Programmatic
May 2024 — Present · Toronto, ON, CA
Campaign Management:Strategy Development: Collaborate with internal teams to create comprehensive media strategies that align with client objectives.Data Integration: Leverage first-party and third-party data for precise audience targeting and segmentation.Planning and Setup: Develop and implement programmatic campaigns across various Demand-Side Platforms (DSPs) such as DV360, The Trade Desk, and others.Optimization: Continuously monitor and optimize campaigns to achieve performance and pacing goals.Reporting: Generate and analyze performance reports to provide actionable insights and recommendations.Troubleshooting: Quickly identify and resolve issues related to campaign performance and delivery. Team Collaboration:Cross-Functional Coordination: Work closely with creative, analytics, and account teams to ensure cohesive campaign execution. Client Relationship Management:Communication: Serve as the primary point of contact for clients, providing regular updates on campaign performance and strategy adjustments.Presentation: Present campaign plans, performance reports, and strategic recommendations to clients.
Education
Guru Gobind Singh Indraprastha University
Bachelor of Business Administration - BBA, Business Administration and Management, General
2014 — 2017
Humber College
Postgraduate Degree, Marketing/Marketing Management, General
2019 — 2020
York University
Postgraduate Degree, Digital and Content Marketing
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