Manu Sarma
Business Data Analytics | Fraud & Risk Analytics|Abuse Prevention|Trust & Safety| Data Storytelling
- Role
- Staff Business Analyst - Trust & Safety at Linkedin
- Location
- Bengaluru, KA, IN
- LinkedIn followers
- 500 followers
About Manu Sarma
I am a seasoned professional with 12 years of experience in the Trust and Safety domain, specializing in exploratory, quantitative, and qualitative data analysis using large datasets to detect abuses on the platform and to solve online safety challenges at scale. My work includes working with various teams within the Trust organization, including Product, Data Science, AI & Engineering, Communications, Legal, and Operations to provide actionable insights.Additionally, I have had the opportunity to program manage data operations projects in collaboration with the AI/Machine Learning teams that builds anti-abuse classifiers and models, all aimed at protecting the integrity of the platform and fostering member trust.I aim to contribute to the Trust and Safety world by applying my knowledge and showcasing my skills in a company that prioritizes solving online safety at scale.
Experience
Staff Business Analyst - Trust & Safety
Sep 2022 — Present · Bengaluru, IN
Lead analytical strategy and operational intelligence for global Trust & Safety programs, defining metrics and dashboards that measure team health, review quality, and abuse mitigation effectiveness.• Partner cross-functionally with Policy, Legal, and Engineering to develop data-driven frameworks that inform Trust operations and member protection strategies.• Drive automation and process improvement initiatives to increase efficiency, data reliability, and visibility for leadership decision-making.• Mentor analysts across regions on analytics best practices and advanced SQL, improving self-sufficiency and team-wide technical acumen.Key Projects:Trust Investigations & Nation State Threat Analytics: • Designed and operationalized end-to-end analytics for Investigations and NST workflows, developing durable SQL data models, standardized KPIs, and executive dashboards.• Built Tableau dashboards consolidating investigation volumes, precision, and restriction outcomes into a single source of truth.• Standardized KPI definitions across programs, reducing reporting drift and improving metric accuracy.Hot Button Topics (HBT) Program – Election & Crisis Analytics: • Led analytics for high-risk geopolitical and crisis events, creating real-time Tableau dashboards for U.S. elections, global protests, and brand-sensitive incidents.• Reduced reporting latency by 75%(from 24 hours to under 6 hours) through automated ETL pipelines.• Partnered with DS and TRO teams to align metrics, fix data discrepancies, and enhance classifier precision for sensitive topics.SQL Training Program Support: • Partnered with Analytics Enablement to deliver SQL workshops and author reusable query templates, improving onboarding speed and analytical independence across T&S teams.
Education
Sethu Institute of Technology
Bachelor of Engineering (B.E.), Production Engineering
2004 — 2008
Skills
- Customer Service
- Customer Satisfaction
- Training
- Dependable Team Player
- Dns Server
- Critical Thinking
- Active Directory
- Computer Hardware
- Management
- Sql
- Customer Experience
- Dhcp
- Crm
- Project Management
- Operational Risk
- Technical Support
- Remote Desktop
- Fraud Detection
- Event Planning
- Ibm Mainframe
- Lotus Notes
- Domain Controller
- Incident Management
- Investigation (Fraud and Risk)
- Printers
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