Manu Pillai
KPMG | ITC | IIM Mumbai MBA ’24 | | Trident Ltd
- Role
- Consultant - SAP Analytics (Media & Entertainment) at KPMG India
- Location
- Mumbai, MH, IN
- LinkedIn followers
- 500 followers
Experience
Consultant - SAP Analytics (Media & Entertainment)
Jun 2024 — Present · Mumbai, IN
Delivered audience and viewership intelligence by leveraging BARC data to analyze channel share, genre/slot performance, and competitor benchmarks across 26 TV channels — supporting scheduling and positioning decisions.Designed Movie Performance & Library Analytics to evaluate ROI of new launches, optimize utilization of active titles, and track licensing expiry.Enabled data-driven decision-making in Digital Ad Sales through automated gross-to-net revenue reporting, incorporating partner revenue splits and agency incentives via SAP Datasphere & SAC.
Education
Shri G S Institute of Technology & Science
Bachelor of Engineering, Industrial and Production Engineering
2015 — 2019
Indian Institute of Management Mumbai
Master of Business Administration - MBA, Sustainability Management
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