Manuel Manny Laverde
Social Media Marketing & Digital Strategy Leader | 1,900% Growth • 50x ROAS • $50M+ LTV Revenue | AI-Driven Social Media Expert
- Role
- Social Media Marketing Manager at ICBD
- Location
- Fort Lauderdale, FL, US
- LinkedIn followers
- 500 followers
About Manuel Manny Laverde
Social Media Marketing Manager with 15+ years of experience driving digital growth across healthcare, telecom, entertainment, fitness, and music. I specialize in scaling brands through strategic content, paid media, SEO, and audience-first storytelling across Meta, TikTok, Google, LinkedIn, X, and OTT platforms like Prime Video and Hulu.I’ve managed 100+ channels, launched performance-driven campaigns with 59x ROAS, and built bilingual content ecosystems that convert. Whether growing an audience from 1K to 240K or generating \\$51M+ in revenue from targeted admissions, I deliver results that move the business.Fluent in English and Spanish, I combine creativity with data and automation—leveraging tools like Metricool, Meta Business Suite, Salesforce, CallTrackingMetrics, RivalIQ, Sprout, Canva, Adobe Creative Suite, HypeAuditor, ClickUp, and Google Analytics to execute at scale. I\'m also an early adopter of AI to improve workflow, ideation, and performance.I thrive in fast-paced environments, love a smart idea, and always bring heart to the work. Let’s connect and create something impactful.
Experience
Social Media Marketing Manager
Jan 2023 — Present
Highlights- Drove roughly 70 fully tracked admits from digital campaigns representing more than $50M in projected multi-year revenue on about seven figures in media spend, using only 10% of the total budget, and delivering close to 50x projected ROAS- Scaled ABA brand presence from 4 to 16 brands (+300%) across 112 social media channels and 6 platforms; tripled yearly content output (6,439 to 18,533 posts) and launched regional playbooks that pushed 2025 growth to outpace 2024 at mid-year- Ran high-impact campaigns across Disney+, Hulu, Prime Video, Paramount+, Vibe, and Amazon Ads, expanding reach, driving admissions, and boosting brand visibility across digital and OTT channels.Key Responsibilities- Manage organic content and paid media across Meta, TikTok, LinkedIn, YouTube, X, and Pinterest- Create compelling copy and creative to drive engagement and client acquisition- Track industry trends, conduct research, and develop innovative content strategies- Assess performance through KPIs to guide strategy optimization- Align messaging with audience insights and business growth goals
Education
Western Governors University
Master of Science in Marketing, Digital Marketing Specialization
Universidad Nacional de Colombia
Bachelor’s Degree, Literary Studies (Professional Degree)
Find verified contacts for anyone on LinkedIn
Unifers gives sales teams verified emails and direct dials, enriched profiles, and outreach that lands in the inbox.
Free plan included · No credit card required
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.