Manuel Langella

Martech Expert i @Datwave

Roma, IT

Contribute to Martech & AI team management, practice strategic evolution and pre-sales activities (technical, functional and economic proposals), while supporting internal AI adoption initiatives leveraging generative and agentic capabilities- Led the integration of comprehensive Digital Analytics ecosystems based on GMP and GCP solutions (GA4, GTM client-side/server-side, BigQuery), enabling privacy-compliant tracking and cross-channel measurement- Implemented and enabled CDP solutions, including first-party data assessment and mapping, ID resolution strategy development, data sources and 1P/3P destinations integration and use cases activation (e.g. anti-churn, up/cross-selling)- Managed and coordinated CDP-related requirements across business and IT stakeholders, ensuring proper implementation- Governed experimentation initiatives by designing A/B testing frameworks and ensuring integration alignment across personalization and analytics solutions (Optimizely, GA4, GTM)- Conducted Martech stack assessments, defining strategic evolution roadmaps and enabling advanced Marketing Automation and Personalization capabilities- Defined and implemented GA4 data models and event tracking frameworks ensuring data consistency and privacy compliance- Built BI dashboards and data models, alongside data transformation and analysis on DWH systems.

Università di Roma Tor Vergata

Laurea triennale, Economia e Management, 101/110

Università di Roma Tor Vergata

Laurea Magistrale LM, Master of Science in Business Administration - Marketing & Sales Management, 110/110