Manuela Mossa
Digital Operations Manager @National Rail Enquiries
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WORK HISTORY
Digital Operations Manager @National Rail Enquiries
London, GB
Tasked to ensure that the implementation and delivery of National Rail Enquiries’ digital advertising campaigns is effective and efficient in order to generate revenue while maximizing brand safety.Responsibilities- Forecasting impressions volumes in response to briefs submitted by the Sales Team- Working with 3rd Parties to brief, implement and test new products and Ad formats- Loading tags onto the ad server program to match the insertion order submitted by the Sales Team- Securing screen grabs of the live campaign, ensuring they are filed in the appropriate area- Monitoring campaigns, once live, to ensure full delivery of booked impressions- Collating campaign reports, including performance summary and optimization recommendations- Troubleshooting and ensuring Ad creatives are served in the correct format in the relevant slots on all digital channels and ensure they satisfy Train Information Service Limited (Regulatory Authority) Terms and Conditions- Generating reports pre, live and post campaign in order to optimise performance and upselling opportunities- Generating weekly reports to ensure under delivery on campaigns is kept to a minimum
EDUCATION
School of DFP Google Publisher University
DFP Fundamentals for Traffickers DFP Fundamentals for Administrators DFP Audience Fundamentals Google Publisher Tags
Business School Sole24Ore, Milan
Master’s Degree
IPA Institute of Practitioners in Advertising
Certificate, Advertising
School of Ad Exchange Google Publisher University
Ad Exchange Fundamentals Reporting with the Query Tool Mobile In-App on Ad Exchange Marketplace and Deals
SKILLS
ABOUT MANUELA MOSSA
Experienced digital advertising professional with a successful track record in maximizing revenue and ensuring brand safety for clients. Skilled in ad campaign forecasting, troubleshooting, and optimization across various industries, including early stage startups, scale-ups, telco companies, AdTech firms, and media agencies. Currently working at Rail Delivery Group, the UK\'s top train information company, where I am captivated by the combination of analytical and creative elements in digital advertising.
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