Manuela Erbi

WORK HISTORY

EDUCATION

ABOUT MANUELA ERBI

Graduated in Media, Communication and Advertising, and in Marketing and Brand Management at IULM University in Milan, I have built my professional path in the field of marketing and communication, with a strong focus on social media and influencer strategies. I gained valuable experience through internships as a Marketing and Insight Analyst and as a Marketing Assistant, which allowed me to develop key skills in market analysis, strategic planning, and brand communication. These experiences laid the foundation for my current role at Estée Lauder Companies, where I now work as an Earned Media Executive in the PR & Influencer Marketing division for Estée Lauder and La Mer. Over the years, I have successfully combined academic studies and professional growth, driven by determination, precision, proactivity, and a strong team spirit. I’m particularly passionate about the beauty and luxury industries, digital communication, and consumer engagement — as well as cinema, which has always inspired my creative and storytelling approach to brand building.