Manuela Rufolo

Digital Communication Manager @PHD

Milan, IT

Clients: Volkswagen- Responsible for the digital strategy and planning process- Strong knowledge of the digital disciplines (display, video, mobile, social), able to manage different campaign typologies (awareness, performance, data driven), with a proven understanding of trafficking processes, biddable and programmatic- Ensure the correctness and efficiency of planning processes- Manage and coordinate resources, ensuring their field training- Implementation of the strategy and timely media plan delivery- Able to track KPIs across multiple channels using website analytics (Google Analytics / Omniture /etc.)- Definition and tracking of key metrics & actionable insights- Collaboration with different business units to develop a strategy and execution plan that drives results for clients- Consultancy, building and maintaining strong and trusting relationships with clients- Monitoring client’s competitive landscape, industry changes and translating them into actionable recommendations

Università Cattolica del Sacro Cuore

Laurea

Iab

Master in Comunicazione, Marketing Digitale e Pubblicità Interattiva