Manuela Ricci Bocciolini
Scent Identity Designer & Head of Marketing @Ephèmera Firenze
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WORK HISTORY
Scent Identity Designer & Head of Marketing @Ephèmera Firenze
Florence, IT
The core business of Ephèmera Firenze is Scent Identity Design: the art of creating fragrances thatbecome the invisible signature of a brand. Perfume is not an ornament, but an immaterial architecture:it conveys values, embodies personality, and leaves an imprint that memory preserves longer than wordsand images.Yet our vision goes beyond brands. Through our Perfume Experiences & Olfactory Team Building, weinvite individuals and corporate teams to discover fragrance as a language of identity and emotion. Inour workshops, a scent is composed for the skin, for spaces, or even as an olfactory logo: an exercise increativity, cohesion, and shared storytelling.From the suite on Ponte Vecchio, overlooking the Arno and the Uffizi, perfume meets art, music, andcraftsmanship, transforming an instant into memory. And not only in Florence: we bring our experiencesacross Italy, worldwide, and directly to our clients. Whether personal, corporate, or family, every creationis more than a fragrance: it is a story that lives in the most powerful of senses.
EDUCATION
Università degli Studi di Firenze
Marketing and internationalization
ABOUT MANUELA RICCI BOCCIOLINI
There are people who seem to live with one foot in the visible world and the other in the realm of the intangible. Manuela Ricci Bocciolini is one of them. Scent Identity Designer and Head of Marketing at Ephèmera Firenze, she is the creative force behind all olfactory projects—from scent branding and emotional identity design to perfume experiences and corporate team-building events. With a degree in Marketing and Communication, her journey has evolved through specialised training in niche perfumery, but above all through hands-on experience: she learned this art by doing, by listening, by imagining. She has worked hand in hand, heart to heart, side by side with perfumers and artisans—because fragrance is not just a formula, but a slow art. It’s physical, intimate, transformative. It requires time, silence, patience, and above all, presence. It’s an art that demands to be felt. To speak with Manuela is to enter that invisible, impalpable yet powerful dimension where emotions take shape. She believes in the transformative power of sensory storytelling—where images, sounds, textures, and especially smells become tools to reach the hearts of people and users alike. Her approach is not only strategic, but also profoundly empathetic. From a young age, she absorbed the artistic influence of her father, and continues to nourish her sensibility through the history, art, and craftsmanship of her native Florence. Over the years, she has cultivated a refined network of clients, artisans, photographers, videomakers, event agencies, and creatives, integrating them into each project with poetic coherence and strategic clarity. For Manuela, trust is the cornerstone of every successful venture. A strong, close-knit team and a satisfied client are not only goals, but the very essence of her way of working.
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