Manuel Meyer

Director of Ag Business - Weidemann North America @Wacker Neuson Group

Milwaukee, WI, US

Leading the introduction and expansion of the Weidemann brand across the United States and Canada, with a clear focus on building a dedicated agricultural business unit, developing high-performing dealer networks, and designing market strategies tailored to the needs of North American agriculture.In parallel, responsible for advancing the wheel loader and telehandler business for Wacker Neuson in North America as Market Development Manager, working closely with the local team to strengthen the brand’s position in the construction sector. A key element of the role is bridging expertise and fostering effective communication between the manufacturing headquarters in Germany and the North American organization to ensure seamless collaboration and market alignment.Focus areas:• Market strategy and brand launch for compact agricultural equipment• Dealer network development and sustainable sales growth• Cross-brand collaboration within the Wacker Neuson Group• Market intelligence and aligning products with customer requirements• Recruitment and leadership of a specialized agriculture team• Growth of Wacker Neuson’s wheel loader and telehandler business in North America• Strengthening communication and cooperation between lead factory and local operationsObjective: Converting market potential into measurable growth while fostering long-term, trust-based relationships with dealers and customers.