Manuel M. Madeddu

WORK HISTORY

EDUCATION

ABOUT MANUEL M. MADEDDU

Happy father of two sweet boys, tech enthusiast, and seasoned SEO geek. My trajectory in digital marketing has spanned over a 16-year journey that began with founding and running my humble local marketing agency, Zero Due Design, to various in-house and agency roles.With a Mechatronics degree in Milan, I ventured into digital marketing, combining engineering precision and a passion for automation with creative thinking. Mastering web design and crafting comprehensive digital growth strategies, including SEO, paid media, and social media management, I have purely specialized in SEO - and AI - for the past 12 years.I have diverse experience in SEO, working with B2B and B2C clients in various sectors such as retail, tech, finance, automotive, and travel. I\'m skilled in managing different platforms, including commercial CMSs, headless CMSs, and custom-built enterprise solutions.I showcased my passion for knowledge exchange through various speaking engagements. • In the TechSEO podcast - S3E9, I discussed \'How to Approach a Migration\'.At BrightonSEO: • in 2022, I delivered a talk titled \"From Atoms to Stars, exploring digital marketing opportunities with a multi-channel approach.\"• in 2024 (April), I worked on a completely AI geneated websites refining the framework to crate quality content and onsite/offsite signals - presented how to monetise it through affiliate programs \"Create your side hustle with AI\"• in 2024 (September), I run a masterclass on Core Web Vitals optimisation.• I\'ve collaborated with Oncrawl to run a series of podcasts on TechSEO, but also participated to different popular SEO podcasts in recent times.• Featured 3 times in \"SEO in 2023/2024/2025\" books from Majestic.In my quest to devise smarter, integrated, automated solutions to complex problems, I am always ready to venture down unexplored paths and embrace novel learning experiences.