Manuel Herrera
Key Account Manager @Indurama
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WORK HISTORY
Key Account Manager @Indurama
PE
Responsible for key accounts: Modern Channel (Retailers & Supermarkets).Achievements- Home center store growth:+14% vs 2021- Development of new categories- Cooling:+70% coverage in main stores- Small appliances:+50% coverage in main stores.Functions- Responsible for the negotiation of the key accounts- Define the annual mix per client- Sell in and sell out analysis./ Analysis of the competition- Manage the budget to be invested per client- Evaluation of commercial agreement with each client.
EDUCATION
Universidad Peruana de Ciencias Aplicadas
Diplomado en Gestión de Marketing de Servicios y CRM
Universidad Inca Garcilaso de la Vega
Bachiller, Administración de Empresas
ABOUT MANUEL HERRERA
Key Account Manager | Trade Marketing | B2B | B2C | Customer Experience | Go to Market | Commercial | Wholesale | Modern Channel | Market Place | Sales | Retail | Etailer | Supermarket
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