Manuel Echeverry
Marketing and Operations Manager
- Role
- Marketing Manager at Vasaviajar.Com
- Location
- Hollywood, FL, US
- LinkedIn followers
- 500 followers
About Manuel Echeverry
Performance-driven Marketing Manager skilled in creating marketing plans and leading…
Experience
Marketing Manager
Jan 2019 — Present · Miami, FL, US
Strategic Planning and Execution: Partner with stakeholders to develop short and long-term marketing and media plans.* Worked with LATAM Agencies, Regional Offices, HQ, IPC, and boards to develop strategies tactics.* Developed and implemented favorable pricing structures balancing firm objectives against customer targets.* Devised and deployed online marketing plans with effective SEO, social media, and viral video campaign strategies.* Improved product marketing objectives by constructing communication initiatives and branding strategies to increase client outreach.* Collaborated with senior sales, engineering, and other business development executives to create best practices marketing initiatives and media positioning for vertical markets.* Reduced marketing costs by streamlining marketing roles, leveraging communications materials, monitoring budgets, and developing a protocol.* Developed backend-tracking URLs to measure campaign results and determine ROI.* Executed optimal sales strategies to achieve commercial goals for the LATAM market.* Increased special projects and productivity for both prospective and existing customers to increase profits by 22%.
Education
Miami Dade College
Bachelor of Applied Science, Operations Management and Supervision
2017 — 2019
St. Thomas University
Master of Business Administration - MBA, Specialized Sales, Merchandising and Marketing Operations
2019 — 2020
St. Thomas University
D.B.A Doctor of Business Administration in Management, Development Economics and International Development
2020 — 2024
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