Manu Narayan Yaji

About Manu Narayan Yaji

With a dual degree of MBA and MS in Management Information Systems from the University of Arizona, Eller College of Management, and a CSPO certification, I am passionate about product management and consulting. I have three years of experience and have worked as a data analyst for Alicat Scientific, Consultant for Intel, and Business Technology Analyst at Deloitte, where I collaborated with cross-functional teams to provide solutions to clients in various domains. I am eager to leverage my skills and knowledge to contribute to the vision and growth of a leading company in the technology industry.

Experience

1. Business Analyst

   CDW

   Apr 2024 — Present

   Designed and implemented a scalable KPI dashboard (using SQL, Power BI, Excel based) to track program health across 15+ metrics, including pipeline conversion rates, revenue leakage, and partner engagement. This enabled leadership to identify a 22% underperformance in co-sell campaigns, which led to a restructured GTM strategy that recovered $35M in untapped revenue.Developed a monthly business review (MBR) and quarterly business review (QBR) mechanism to align VPs and directors on priorities, spotlighting KPIs like pipeline conversion and revenue leakage facilitating accelerated decision-making.Reviewed test plans, test scripts and test data for UAT phase and improved the data mapping processOwned the critical path for a $20M marketing program from initiation to delivery: Documented high-level milestones including campaign launches, partner trainings and developed a dynamic critical path tracker in Excel, flagging deviations in real-time. When creative assets delayed launch by 2 weeks, I reprioritized work tasks, and mobilized cross-functional teams (sales ops, marketing) to meet the initial target date.Led monthly cross-functional syncs with AWS and CDW teams to resolve bottlenecks (including, adding customer information, mapping customers to respective sales team, contract delays, misaligned incentives), creating a standardized escalation playbook that reduced issue resolution time by 50%.Spearheaded integration processes post-CDW’s acquisition of Mission Cloud, aligning over 50 coworkers on unified goals by facilitating workshops to redefine OKRs and deprecate redundant tools.Identified a 15% drop in partner-led deals through propensity modeling. Collaborated with sales to launch a targeted training program, increasing deal velocity by 40% in 6 months.Automated campaign performance tracking, linking marketing spend to $5M+ in attributed revenue and enabling real-time budget reallocation.

Education

• University of Arizona

  Master of Science - MS, Management Information Systems

• Sri Jayachamarajendra College Of Engineering

  Bachelor of Engineering, Electrical, Electronics and Communications Engineering

• University of Arizona

  Master of Business Administration - MBA, Business Administration and Management, General