Manu Makkar
Brand Building
- Role
- Senior Manager Brand Strategy at INNOCEAN
- Location
- Gurugram, HR, IN
- LinkedIn followers
- 500 followers
About Manu Makkar
Young marketing professional having a cumulative work experience of 9 years & bringing to the table a domain expertise that lies at the intersection of Marketing, Creativity & Analytics.
Experience
Senior Manager Brand Strategy
Apr 2025 — Present · Gurugram, IN
Led integrated marketing strategy across Kia’s ICE and EV portfolio, including Sonet, Seltos, Carens, Carnival, Syros, EV6, and Carens EV, supporting the brand’s growth to around 6% MS within six years of entering India. • Leveraged brand and consumer insights to shape RoohAfza’s brand strategy, helping grow MS in the syrup category from 43% to nearly 50%. • Managed multi-channel launch campaigns for Hamdard’s portfolio across spices, beverages, and new product categories.(10+ NPD launches in 3 years) • Developed and executed digital-first marketing strategies for Sony’s key product portfolios, including audio, TV, and cameras. • Built the campaign strategy for KEI Wires’ IPL association in 2024, 2025, and 2026, helping drive brand visibility through a high-impact sports marketing platform. • Led a Gen Z team in developing AI-led market intelligence reports, capturing trends.
Education
MICA | The School of Ideas
Master of Business Administration - MBA, Strategic Marketing & Communication
2017 — 2019
Pune Institute of Computer Technology
Bachelor of Engineering - BE, Electronics and Telecommunication
2011 — 2015
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