Manu M J

About Manu M J

I’m not your average marketer, I’m the person teams call when they need to solve real problems, unlock fresh growth, and cut through complexity. Over the last 8+ years across B2B SaaS and tech, I’ve built high-performing teams, crafted strategy that drives revenue, and made marketing measurable and meaningful.Every role I step into, I focus on results that matter:Saving money: I consistently find and eliminate waste, whether optimising ad budgets, finding more efficient lead sources, or re-engineering campaigns to deliver better ROI. If something isn\'t working, I fix it or scrap it.Making money: From launching GTM strategies that deliver new pipeline, to personalising ABM programs that open up high-value accounts, I thrive on breaking new ground and creating net new opportunities. Solving problems: I don’t believe in generic solutions. I’ve reduced pain points by simplifying complex processes, aligning marketing tightly with sales, and designing systems that actually get used. Whether it’s broken lead flow or gaps in analytics, I love rolling up my sleeves and making things work.Reducing pain areas: I’m a builder of strategies, processes, and positive team culture. I’ve made it easier for teams to track success, for sales to trust marketing, and for leaders to see real business impact from marketing activities.If you’re looking for someone who brings clarity, drives measurable change, and turns messy challenges into growth opportunities, let’s talk.

Experience

1. Growth Marketing Manager

   Algonomy

   Jan 2026 — Present · Bengaluru, IN

   As a Growth Marketer at Algonomy, I own my regions (North America & Europe) end-to-end and here\'s what that actually looks like day to day. 🧵 Reporting to Bharath Venkatesh, Director of Growth Marketing, I am responsible for my team driving net new pipeline for Algonomy\'s Digital Experience Platform (DXP) across global markets.Here\'s what I manage on the ground: TAL & cohort managementI build and maintain my regional Target Account List - segmenting accounts by cohort (competitor renewals, greenfield, look-alikes, top-up) and splitting ownership between SDR and AE motions. Outbound executionI coordinate personalized 8-touch outreach sequences with my SDR/Pathfinder reps, run pipeline cadences with regional AEs, and track meeting targets every month. Channel programsEvents, LinkedIn & Google ad campaigns, ABM, lead gen, aircover, webinars - I plan and execute these per quarter, with budget allocated against SQL targets. Pipeline reportingI track TOFU → MOFU → BOFU progression through intent capture, inbound SQL qualification, and tie every marketing activity back to pipeline created and revenue outcomes.The best part? Working under a director who pushes for marketing to be a true revenue function- not just a support team. Building, learning, and closing the gap between marketing activity and pipeline every single day

Education

• R L Jalappa Institute of Technology, DODDABALLAPURA

  Bachelor of Engineering - BE, Mechanical Engineering

  2012 — 2014

• St Lawrence High School

  High School, Karnataka State syllabus

  1996 — 2008

• B. M. S. College of Engineering

  Master of Business Administration (M.B.A.), Marketing

  2014 — 2016