Matt Anthony

About Matt Anthony

You built something powerful - let’s make sure the market gets it.I help B2B founders turn complex, technical products, such as cybersecurity and AI infrastructure, into simple, compelling stories that create pipeline, build credibility, and accelerate revenue. Over 30 years, I’ve helped venture-backed startups including CipherTrust, SecureWorks, Pindrop and Query, develop their market positioning, grow revenue, and close investment. In each case, buyers did not necessarily reward the best technology - they rewarded the clearest value.What I DoI partner with early-stage founders and GTM leaders who are struggling with finding product-market fit, ineffective messaging and GTM motions that fail to launch.I help Founders, CEO’s and growth leaders- Attach technology to a real pain and the audience who feels it- Clarify the story and nail the language technical buyers respond to- Build early, scrappy, effective GTM programs (not expensive ones)- Move from founder-led selling to a repeatable, scalable revenue engine- Develop data-driven thought leadership that builds authority and credibility- Align product, sales, marketing, CS, and leadership around one clear GTM strategyWho I Work WithB2B Founders, CEOs and growth leaders selling complex technology - such as cybersecurity and AI infrastructure - where trust, technical depth, and credibility drive the sale. How I WorkI’m pragmatic, direct, and hate busywork. I focus on- Problem-market fit before ramping spend- Always testing and improving the message- Sales meetings > leads (no vanity metrics)- High-signal execution over all-in \"events\"A good GTM strategy should feel obvious in hindsight. My job is to help you get there faster.My Secret WeaponI’m a Certified Partner of GTM Partners, creators of the GTM OS™. They’re the industry leaders in defining GTM motions and diagnosing revenue challenges - and I apply their Operating System in real-world, early-stage environments where GTM is messy and chaotic.Their frameworks + my 30 years of startup and cybersecurity experience = clarity, alignment, and traction fast.If You’re a Founder…And you\'re trying to turn a powerful, technical product - whether the first or a new line in a larger company - into a growing, thriving technology - let’s talk.

Experience

1. Advisor

   Monetizr

   Jul 2017 — Present · Atlanta, GA, US

Education

• The University of Texas at Austin

  BA, Government

  1986 — 1991

• The University of Texas at Austin

  BBA, International Business

Skills

• Marketing Strategy
• Interactive Marketing
• Demand Generation
• Product Marketing
• Start-Ups
• High Growth
• Analyst Relations
• Messaging
• Marketing Operations
• Lead Generation
• Security
• B2b
• Solution Selling
• Sem
• Team Leadership
• Strategy
• Go-to-Market Strategy
• Management
• Information Security
• Leadership
• Sales Process
• Crm
• Enterprise Software
• Marketing
• Saas
• Strategic Partnerships
• Product Launch
• Product Management
• Salesforce.com
• SEO
• Sales Enablement
• Cloud Computing
• Professional Services
• Program Management
• Customer Relationship Management (Crm)
• Search Engine Optimization (SEO)
• Software as a Service (Saas)