Mansi Gupta

Senior Manager Data Analytics @Sallie Mae

Newark, DE, US

Lead analytics across email and direct mail campaigns to drive student acquisition and engagementDesign and execute full-funnel audience segmentation strategies based on behavior, lifecycle stage, and channel interactionBuild and refine multi-touch attribution models to measure marketing effectiveness across channelsConduct A/B testing and experimentation to optimize messaging, targeting, and performanceOwn monthly reforecasting processes to align campaign ROI and customer acquisition cost with business goalsDevelop and update dashboards, presentations and reporting tools for marketing and executive stakeholders using SQL, Snowflake, Power BI, Adobe Analytics, Heap, SAS and ExcelCollaborate cross-functionally with marketing, campaign operation, and IT teams to drive data-informed strategyApply behavioral insights and personalized targeting to improve conversion rates and campaign relevanceFocus on mission-driven impact by supporting students through strategy & data—mirroring the same financial support that made my own education possible

Little Scholar School

CBSE

Villa Marie Degree College for Women

Intermediate, Math, Economics & Commerce (MEC)

St. Francis College for Women

Bachelor of Vocational Studies - B.Voc, Retail Management and Information Technology

University of Delaware

Master's in Business Analytics & Information Management