Mansi Sharma
Digital Marketing Analytics & Strategy Leader | Data Science | Product Analytics | Business Analytics | Media Mix | Media Attribution | Consumer Insights
- Role
- SVP, Digital Analytics and Media Measurement at Citi
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
About Mansi Sharma
I’m a product-minded, analytics-driven leader with 18+ years of experience delivering measurable impact through data science, marketing strategy, and innovation. Currently serving as SVP, Digital Analytics and Media Measurement at Citi, with extensive experience in leveraging advanced analytics and data-driven strategies to optimize advertising and media performance. Partnered with cross-functional teams to enhance targeting, streamline operations, and create impactful solutions for clients, while mentoring teams to improve consulting and presentation quality. Previously led analytics initiatives at Amazon, managing a team of analysts and data scientists to drive actionable insights for advertisers. Spearheaded mechanisms for operational efficiency and collaborated with stakeholders to launch new data sources. Values precision and innovation, with a focus on bridging analytics and business strategy to achieve measurable results.I thrive at the intersection of data, strategy, and innovation, helping businesses turn insights into scalable growth. I\'m passionate about empowering teams, building robust BI ecosystems, and driving long-term impact through experimentation and product thinking.Let’s connect if you\'re working on transforming how organizations leverage data for smarter marketing, product, or business decisions.
Experience
SVP, Digital Analytics and Media Measurement
Aug 2024 — Present · New York, NY, US
Education
Delhi University
M.Sc., Statistics
2003 — 2005
Delhi University
B.Sc., Statistics
2000 — 2003
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