Mansi Raicha
Fractional CMO | Creative Strategist | Scaling Mid-Size Brands through GTM Excellence & MarTech | 15+ Years Experience in FMCG, Luxury Hospitality & Coffee Tech | Sustainability Advocate
- Role
- Fractional CMO at Something\'s Brewing
- Location
- Bengaluru, KA, IN
- LinkedIn followers
- 500 followers
About Mansi Raicha
Growth for mid-sized companies isn\'t just about doing more, it\'s about doing things smarter. With 15+ years of cross-industry experience, I specialize in taking established brands and implementing the strategic frameworks, MarTech stacks, and data-driven narratives needed to reach the next level.My career spans high-growth sectors including FMCG, Luxury Hospitality, and Retail Tech. Whether I’m directing award-winning CSR campaigns for Himalaya Herbals or driving 70% of luxury revenue through digital channels at Tamara Leisure Experiences, my approach remains the same: integrate MarTech, leverage data-driven growth, and nurture long-term brand equityCurrent Focus:As a Fractional CMO, I am helping brands like Budan India and Something’s Brewing navigate the complexities of GTM strategy and e-commerce. I am deeply passionate about the home coffee brewing revolution and making it a profitable brand narrative.Key Career Highlights:Led the launch of 4 luxury/business properties with data-led GTM strategies.Spearheaded the multi-award-winning \"Muskaan\" campaign.Orchestrated a Guinness World Record event for Himalaya Face Care.Coined the brand and secured board funding for Something’s Brewing.I believe in the power of multifunctional leadership and high-performance team culture. If you’re looking for a strategic partner to drive top-line growth and enduring loyalty, let’s connect.
Experience
Fractional CMO
Dec 2025 — Present
Education
GrowthX®
Growth Marketing, Acquisition, Onboarding, Engagement & Retention, Monetisation and Growths Module
Symbiosis Institute of Media and Communication
MBA, Communication Management
2009 — 2011
Fergusson College
B.A (French), French
2004 — 2007
Skills
- Brand Management
- Marketing Strategy
- Software Documentation
- Social Media
- Strategy
- SEO
- Market Research
- Competitive Analysis
- Business Development
- Training & Development
- Digital Marketing
- Public Relations
- Government Liaison
- Media Relations
- Social Networking
- Development Communications
- Social Media Marketing
- Staff Development
- Management
- Documentation
- Corporate Communications
- Customer Relationship Management (Crm)
- Leadership
- Advocacy
- Field Work
- Development Communication
- Marketing Communications
- Marketing
- Crm
- Employee Training
- Strategic Communications
- Staff Supervision
- Photography
- Reporting & Analysis
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