Mansi Rai
Assistant Brand Manager at Cafe Coffee Day | MBA, NMIMS ’24 | SIP - BigBasket
- Role
- Assistant Brand Manager at Cafe Coffee Day
- Location
- Bengaluru, KA, IN
- LinkedIn followers
- 500 followers
About Mansi Rai
Marketing professional with experience in brand management, campaign execution, and product launches at Café Coffee Day. Skilled in driving integrated marketing initiatives across offline and digital channels, collaborating with agencies, and enhancing brand visibility and customer engagement.Proven track record of delivering impactful launches, improving social media performance, and leveraging market insights to strengthen product positioning and business growth.
Experience
Assistant Brand Manager
Apr 2025 — Present · Bengaluru, IN
Established a consistent brand design language across Café Coffee Day and Coffee Day Xpress assets, creating a cohesivebrand identity that increased customer recognition and supported a balanced, profitable product assortment.• Boosted product visibility and sales by collaborating with sales and marketing teams to create targeted offline marketingmaterials and execute product launch and café/store launch campaigns for retail displays and events.• Managed end-to-end brand & multi-agency collaboration (3 agencies) across key initiatives- Led campaigns from insight mining to briefing & execution, both offline and online (Matcha beverage launch: stock-outin 1 month;+2% footfall)- Key contributor on CCD 2.0 rebranding across in-café assets and our social presence, ensuring consistency- Coordinated NPD/merchandise rollouts (popcorn, chocolate box, dip teas) for timely launches.• Increased CCD’s social media reach and customer engagement by leading agency execution of social media campaignsand content calendars, resulting in 15% growth in visibility and acquisition across key demographics.• Conducted monthly competition and trend analysis for Cafe Coffee Day and Coffee Day Beverages, which informed strategicadjustments, improving product positioning and maintaining competitiveness within the market.
Education
Brihan Maharashtra College Of Commerce
Bachelor of Commerce - BCom, Business Administration and Management, General
2018 — 2021
SVKM's Narsee Monjee Institute of Management Studies (NMIMS), Bangalore
Master of Business Administration - MBA
St. Paul Junior CollegeNagpur
HSC, Science
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