Mansi Gupta
- Role
- Manager- Strategic Planning & Analytics (Economictimes Com) at Times Internet
- Location
- New Delhi, IN
- LinkedIn followers
- 500 followers
About Mansi Gupta
A business focused success-oriented marketing professional seeking to leverage proven…
Experience
Manager- Strategic Planning & Analytics (Economictimes Com)
Feb 2023 — Present
Conceptualization and execution of various brand initiatives on Economictimes.com, engaging with various reader segments – MSMEs, Retail investors, Boardroom, Financial Markets, Women leaders, Leaders of India Inc. etc.\\\\n• Revenue growth - Building new IPs and ideas, growing existing IPs - Grow the created business for ET: Develop revenue generating IPs and ideas for ET - with new and existing advertisers, with a focus on building profitable IPs\\\\n• Monitor campaigns to ensure client deliveries commitment are executed and achieved. Closed loop coordination between client and internal delivery teams to ensure campaign delivery is smooth and within the decided timelines.\\\\n• Project management - Execute programs, campaigns to deliver KPIs in the most cost effective manner. Rigorous planning with scenario casting to ensure campaign delivery is smooth and within the decided timelines with all stakeholders handled well.\\\\n• Driving collaboration with multiple cross-functional stakeholders (product, marketing, sales, agencies & vendors)\\\\n• Increased the user base and engagement of each audience cohort through these initiatives\\\\n \\\\n\\\\n \\\\n \\\\n\\\\n \\\\n
Education
Guru Gobind Singh Indraprastha University
Bachelor of Technology (B.Tech.), Electrical, Electronics and Communications Engineering
2010 — 2014
Institute of Management, Nirma University
Masters in Business Administration, Marketing
2014 — 2016
Skills
- Market Research
- Content Development
- Powerpoint
- Team Management
- Business Strategy
- Alliance Marketing
- Social Media Marketing
- C
- Microsoft Office
- Event Management
- Online Marketing
- Programming
- Content Writing
- Presentation Skills
- Teamwork
- Affiliate Marketing
- Digital Marketing
- Microsoft Excel
- Business Development
- Microsoft Word
- Management
- Team Motivation
- Spss
- Marketing
- Affiliate Networks
- C++
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