Mansi Gupta

About Mansi Gupta

I’m a Senior Product Analyst with 2 years of experience owning end-to-end product delivery across UI, backend logic, and integration-heavy workflows. I specialise in converting unstructured business problems into clear, actionable product requirements, and driving cross-functional execution with Engineering, Design, QA, and Business teams.At Meritto, I’ve led multiple product initiatives that improved release velocity, reduced operational gaps, automated workflows, and strengthened attribution accuracy across EdTech and communication-tech clients. I work deeply across PRDs, user flows, backend rules, API integrations, and sprint execution to ensure every feature is shipped with clarity and measurable value.I’m passionate about scalable product design, AI-driven automation, backend logic design, and solving complex user + business problems through structured product thinking.Currently exploring:AI-driven workflows, intelligent communication journeys, predictive automation, and product analytics.Open to connecting with PMs, Founders, and Product teams building in SaaS, EdTech, AI-calling, automation, and martech.

Experience

1. Senior Product Analyst

   Meritto

   Aug 2025 — Present · Gurugram, IN

   Owned end-to-end delivery of product features across UI, backend logic, and complex third-party integrations, improving release velocity by 18%.Translated ambiguous business requirements into clear PRDs, user flows, and acceptance criteria, enhancing sprint predictability by 20% and reducing rework by 15%.Defined reusable and configurable rule-authoring modules by collaborating with Engineering, QA, Design, and Compliance, ensuring smoother cross-functional execution.Led onboarding and workflow definition for enterprise clients, achieving 100% product adoption within 8 weeks.Automated refund and reconciliation processes through the WABA Credit Reversal initiative, reducing manual operational effort by 35% and improving support satisfaction.Designed backend logic, validation rules, and edge-case handling for Meta Offline Conversions API, improving attribution accuracy by 22% and reducing data discrepancies.Ran SQL queries to analyse product usage patterns, detect anomalies, and provide insights that guided roadmap prioritisation and backlog grooming.Managed risks, dependencies, and trade-offs while coordinating across Engineering, Design, and Business stakeholders.Supported product strategy by analysing user behaviour, feedback loops, and market gaps to recommend impactful features for EdTech and communication-tech clients.

Education

• LM Thapar School of Management

  MBA

• Thapar Institute of Engineering and Technology, Patiala

  Bachelor's degree

  2019 — 2024