Mansi Gupta
Driving Strategic Account Growth & Pipeline Acceleration at CAST | ABM & Customer Marketing Specialist | B2B SaaS Growth Marketer | Demand Generation | GTM Strategy
- Role
- Business Development Manager at CAST
- Location
- New Delhi, DL, IN
- LinkedIn followers
- 500 followers
About Mansi Gupta
Enterprise Marketing professional with extensive experience in the IT industry (B2B SaaS) across JAPAC, EMEA, and NAM regions. Currently leading the Acquisition account space at CAST, driving growth and strengthening pipeline quality across strategic accounts. Focused on engaging Top 50 accounts, converting CSP engine seeds into opportunities, and expanding reach through the “Take Command” pitch. Skilled in stakeholder mapping, technical pitching, use case validation, and opportunity sizing to accelerate modernization strategies and deliver long-term customer value. Proven track record in building marketing-sourced pipeline and revenue-driven objectives through Field Marketing, Customer Marketing, Account-Based Marketing, Channel Partner Marketing, Digital & Social Media, and hybrid engagements. Dedicated to aligning enterprise needs with CAST’s solutions while fostering collaboration across teams to unlock new growth opportunities.Customer Marketing | Growth Marketing | Field Marketing | ABM Specialist | Strategic Account Engagement
Experience
Business Development Manager
Dec 2025 — Present · Delhi, IN
In her second innings at CAST, she is leading the Acquisition account space with a strong focus on driving growth and strengthening pipeline quality across strategic accounts. She is responsible for engaging the Top 50 focus accounts, ensuring qualitative improvement in the pipeline through ISR and Web engine contributions, and converting seeds from the CSP engine into tangible opportunities. Working closely with the seller team, she is also addressing white spaces with the “Take Command” pitch to expand CAST’s reach and impact. Her role emphasizes pipeline and possible stage deals, where she actively maps key stakeholders, delivers technical pitches, validates use cases, and sizes potential addressable opportunities. By combining technical depth with strategic account management, she is enabling CAST to accelerate modernization strategies and build long-term value for customers. Her efforts are centered on ensuring CAST’s solutions resonate with enterprise needs while fostering collaboration across teams to unlock new growth opportunities.
Education
Delhi University
Bachelor of Science - BS, Mathematics
2016 — 2019
Asian College of Teachers- Corporate
Diploma of Education, Teaching English or French as a Second or Foreign Language
2019 — 2019
Instituto Cervantes
High School Diploma, Spanish Language and Literature
2018 — 2022
Ramjas School - India
High School Diploma, Mathematics and Computer Science
2014 — 2016
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