Mansi Chopra

Vice president | Digital growth @IDFC | ex American Express | ex Infoedge | ex Advertising

Role: Vice President Digital Acquisition at IDFC FIRST Bank
Location: Mumbai, MH, IN
LinkedIn followers: 500 followers

General Business & ManagementView LinkedIn profile

About Mansi Chopra

Digital professional with over 10 year of work experience in advertising, brand…

Experience

Vice President Digital Acquisition
IDFC FIRST Bank
May 2022 — Present · Mumbai, IN

Education

James Cook University
MBA, Marketing
2010 — 2011
Guru Gobind Singh Indraprastha University
BJ(MC), Mass Communication
2005 — 2008

Skills

Integrated Marketing
Strategy
Team Management
Advertising
Online Advertising
Marketing Research
Marketing
Media Planning
Business Strategy
Brand Management
Marketing Strategy
Entrepreneurship
Marketing Communications
Market Research
Digital Marketing

Contact information

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Work email
•••••@idfcfirst.bank.in
Personal email
•••••@•••••.com
Direct dial
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Current company

IDFC FIRST Bank

Banking · 53K employees · Founded 2015 · Mumbai, Maharashtra, India

**Never share your password, OTP, UPI Pin, CVV etc with anyone.** Formed in December 2018 through the merger of infrastructure finance giant IDFC Bank and retail finance specialist Capital First, we commenced commercial banking operations in 2016. Our core principles: Vision: Building a world-class bank in India, driven by ethical, customer-friendly, digital, and socially responsible banking principles. Universal Bank: Offering a comprehensive range of services like Retail, MSME, Rural, Startups, Cash & Wealth Management, Deposits, Corporate & Government Banking, Working Capital, Trade Finance, and Treasury Solutions. Ethical Banking: We follow a 'Near and Dear' test, ensuring products are customer-friendly enough for employees to recommend to loved ones. We simplify legal jargon for clarity and offer 'ZERO FEE Banking' on all savings account services like SMS alerts, IMPS, RTGS, NEFT, ATM withdrawals, and more, making it India’s 1st & only bank to do so. Customer-Friendly Banking: IDFC FIRST Bank credits monthly interest on savings accounts, offers lifetime-free credit cards with non-expiring rewards and transparent fees. Technology-led Banking: Seamless services across mobile, branches, internet banking, call centres, & relationship managers. Our mobile app, with 250+ features, is rated 4.8 on Google Play & the App Store. Global rating agency Forrester ranked it India’s best & among the world’s top 20 for two consecutive years. Social Good Banking: Focusing on financial inclusion, we serve 40M+ customers, with 16M lifestyle improvement loans,15M loans to 4.3M women entrepreneurs, 6.5M vehicle loans, 1M each for sanitation & livelihood, 300K SME, and 100K home loans. ESG Goals: We hold high ESG scores, demonstrating our commitment to financial inclusion & social responsibility. Creating a new-age, ethical and world-class institution for India is a privilege for its employees.

idfcfirst.bank.in

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About Mansi Chopra

Experience

Vice President Digital Acquisition

Education

James Cook University

Guru Gobind Singh Indraprastha University

Skills

Find verified contacts for anyone on LinkedIn