Peter Mansfield
Non Executive Director @Parker Software
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WORK HISTORY
Non Executive Director @Parker Software
Stoke-on-Trent, GB
Founder businesses frequently struggle when wanting to raise investment or looking to exit.Whilst going through an investment or exit process, founders run the risk of not realising the full value of their business, leaving themselves out of pocket.Having had the experience in technology and data businesses of going through a sale process and preparing a for sale, I was invited to join the board as an NED to best represent the interests of the founder and bring my knowledge and expertise to the process.
EDUCATION
Coventry University
BA (Hons), Urban and Regional Planning
Northumbria University
Master of Arts - MA, Human Resources Management and Services
Royal Military Academy Sandhurst
Officer Commissioning Course
ABOUT PETER MANSFIELD
Is your business stagnating? Are you firefighting problems rather than planning for the future?Is your business failing to innovate and launch your products or services?Is customer satisfaction slipping and customer retention becoming an issue?And it is probably worse! Business is difficult enough operating in highly competitive markets. You know what you should be doing, but you can’t get to it, because of the day to day noise of dealing with internal problems.You want to have confidence that your business will exceed its KPIs, consistently. That you have the surety to plan for the future.To launch new products and services. That your customers see your business as an extension of their own.How I can help?I’ve spent over 20 years leading businesses through turnaround, growth and transformation as CEO, MD and Commercial Director. I step into complex, underperforming environments and reset the strategy, leadership discipline and commercial focus needed to restore momentum.My value is simple: I align people, process and priorities so organisations execute with clarity and deliver results. I create cultures where accountability rises, decision making strengthens and teams move in the same direction.Across data, SaaS, fintech and telematics, I’ve rebuilt commercial functions, stabilised operations and delivered sustained performance in businesses facing stagnation, scale-up strain or pre-exit pressure. Selected achievements:• Scaled revenue from £42M to £86M in 3 years, generating £56M profit.• Built and led teams of 250+, increasing staff satisfaction above the UK upper quartile and client advocacy to 97 percent • Transformed commercial and operational performance; improved delivery, profitability and market expansion • Led complex transformations, restructures and M&A readiness to strengthen efficiency and scalabilityIf your organisation needs sharper execution, stronger commercial performance or a leadership reset, let’s talk.
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