Responsible for Market Intelligence and product Innovation for Digital Acquisition BIU, covering - Competition, Attribution and Campaign analysis (Social Listening and Ads optimization using Google Ads and topical- sentiment modelling, NLP and LLMs)- strategising the hyper segmentation targeting (A|B Testing)- maintaining and automating product Dashboards using Airflow and consolidated marketing reports
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Manpreet Singh — Associate Data Scientist at IDFC FIRST Bank in Mumbai, MH, IN | Unifers