Manpreet Kaur
Deputy Manager - Branding & Public Relations | Brand Transformation, Public Relations
- Role
- Deputy Manager - Branding & Public Relations at Narayana Health
- Location
- Gurugram, IN
- LinkedIn followers
- 500 followers
About Manpreet Kaur
As Deputy Manager - Branding & Public Relations at Narayana Health, I bring over eight years of expertise in branding, public relations, and campaign management across healthcare, media, and hospitality. Leading the Brand Transformation Project, I oversee rebranding initiatives, from launching a new logo campaign to creating cohesive branding across digital and offline channels. My role also includes developing multi-channel campaigns to raise awareness about specialized medical services, such as Robotic Surgery and Bone Marrow Transplant. Previously, I contributed to successful medical center launches at Fortis Healthcare, managing community outreach and offline branding initiatives. With a strong foundation in storytelling, mass communication, and crisis communications, I excel in crafting impactful narratives and coordinating large-scale campaigns. I am motivated by a collaborative approach, leveraging data-driven strategies to deliver measurable results that align with organizational goals.
Experience
Deputy Manager - Branding & Public Relations
Nov 2023 — Present · Gurugram, IN
As part of the Brand Transformation Project, I am overseeing the hospital\'s strategic rebranding efforts both internally and externally. This project includes refreshing the hospital’s visual identity, launching a new logo campaign, and creating cohesive branding across all platforms—digital and offline. My role encompasses developing multi-channel campaigns that raise awareness about our specialized medical services for our Centre of Excellence departments.Key Responsibilities:Brand Transformation: Led the implementation of a new logo campaign, ensuring a unified and updated brand presence across all hospital touchpoints.Public Awareness Campaigns: Developed campaigns to increase community engagement, utilizing ATL and BTL strategies to reach a wider audience and promote hospital services.Event Management: Spearheaded major hospital events like the Rx Laughter event and Insurance Meet, aimed at enhancing stakeholder relationships and promoting healthcare awareness in the region.
Education
Don Bosco College, Panjim, Goa
Bachelor's Degree, Mass Communication/Media Studies
2010 — 2013
MGM Institute of Management Studies & Research
Master of Business Administration (M.B.A.), Marketing
2015 — 2017
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