Manon Joncas
Senior Brand Manager @Premier Tech
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WORK HISTORY
Senior Brand Manager @Premier Tech
Develop and deliver the marketing vision, strategies and annual marketing plans to drive sustainable growth for each brand.• Plan communication strategies to increase sales of the different brands.• Evaluate product development opportunities based on business cases, market potential and sales.• Define strategies for the global development products offer and services.• Establish cost and selling price strategies to ensure product profitability.• Develop consumer profiles and breakthrough initiatives/concepts/products to delight each of the identified targets.• Create a best-in-class innovation pipeline and manage the product life cycle to ensure an optimum portfolio.• Follow market trends to gain consumer insights to understand purchase decision drivers and unmet needs.• Lead development of 3-5 years consumer centric innovation strategy and pipeline grounded in consumer insights.• Manage new product launch plan and lead product design, labels and packaging.• Monitor products performance in terms of commercial success, customer satisfaction and technical issues.
EDUCATION
Université de Montréal
Bachelor of Industrial Design, Product Marketing
UQAM | Université du Québec à Montréal
DESS (postgraduate degree in project management) (60 % completed)
ABOUT MANON JONCAS
Bilingual Marketing Manager with over 20 years’ experience in brand management, including over 15 years in the retail industry. Achieved objectives and deliverables, adept at identifying improvement opportunities and providing solutions that will have a positive impact on the organization\'s profitability and efficiency. SKILLS AND ABILITIES • Change management in a constantly changing environment • Decision-making leadership • Team development and mobilization • Rigorous and results-oriented • Effective priority management • Ability to work on multiple projects simultaneously • Very strong ability to work under pressure • Search for and negotiation with suppliers • Reduced marketing material production costs
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