Manoj Singh

About Manoj Singh

Marketing leader with 12+ years of experience driving brand growth, category expansion, and digital transformation across FMCG and QSR businesses.Currently leading the marketing function at Cornitos with end-to-end ownership of brand, growth, and consumer strategy across GT, MT, and e-commerce channels. My focus has been on building scalable, innovation-led brands by combining product development, packaging transformation, and integrated marketing.Key highlights of my experience include:• Delivering 20% category growth while managing ₹20 Cr+ marketing budgets• Driving 30% growth in e-commerce revenue through digital and performance-led initiatives• Launching and scaling new categories contributing up to ~14% of overall business revenue• Leading product innovation including Crusties Puffs, now contributing ~20% of brand revenue• Building strong digital presence with 85M+ reach and industry-leading engagementAcross my career with Cornitos, Chaayos, Organic India, Mother Dairy, and DS Group, I have worked at the intersection of brand, business, and consumer insight — driving growth through data-led decision making and cross-functional collaboration.I have led high-performing teams and managed multi-agency ecosystems to deliver integrated, ROI-driven outcomes while strengthening brand equity in competitive markets.I am particularly passionate about building consumer brands through innovation, category creation, and strong market execution.

Experience

1. Head of Marketing

   Cornitos

   May 2023 — Present · Faridabad, IN

   Leading the overall marketing function at Cornitos with end-to-end responsibility for brand growth, category expansion, and digital transformation across GT, MT, and e-commerce channels.• Manage a multi-crore marketing budget, driving strong double-digit category growth with improved ROI• Delivered significant growth in e-commerce through integrated and performance-led marketing initiatives• Built and scaled digital ecosystem with multi-million reach and strong engagement, strengthening brand visibility and consumer connect• Led product innovation and portfolio expansion with multiple launches, driving incremental business growth• Spearheaded launch of Crusties Puffs, now among the leading categories within the brand portfolio• Drove end-to-end packaging transformation for Nuts & Seeds portfolio, enhancing shelf visibility and premium positioning• Built CRM-led consumer engagement ecosystem across multiple channels to improve retention and lifecycle value• Led consumer research and insights programs to drive segmentation, penetration, and marketing effectiveness• Directed a multi-agency ecosystem (creative, media, digital, PR) to deliver integrated campaigns and measurable outcomes• Lead and mentor a high-performing team, driving cross-functional alignment with sales, category, and digital teamsFocused on building an innovation-led, consumer-first brand with strong market relevance and scalable growth.

Education

• Dr. Ram Manohar Lohia Awadh University, Faizabad

  MLK PG College - Bachelor of Science - BS, Mathematics Honours

  2008 — 2011

• Greater Noida Institute of Technology(GNIOT)

  Master of Business Administration - MBA, Marketing/Marketing Management, General

  2011 — 2013